"Why The F@#k Did I Just Eat That?"

How To Stop Snacking And Haaating Yourself! 

Do you feel like no matter how hard you try you can't control your snacking?

You want to lose weight, get fit or even just maintain where you are, but no matter how hard you try you can't control your snacking  

Take control over your snacking today,

in this mini course!

If you can relate to any of these statements, you've landed on the right page!

  • “If I could just manage my eating I’d be able to lose weight”

  • "I eat so well during the day, and then I just screw it up when I get home."

  • "I'm eating and I'm not even hungry."

"I have all these fitted clothes I can't even wear anymore" 

  • "If something's in front of me, I'll eat it"

  • "I have no will power"

  • "I can't lose weight because I can't stop snacking."

  • "I snack, feel guilty and then just keep eating because I feel guilty."

"I buy clothes cover my belly."

  • “I do laps in the kitchen and feel like I open the fridge/pantry every time I pass by.”

  • “I can't stop eating the things I know I don't want to be eating."

  • “I need to just stop snacking after dinner”


  • "I'm so tired and frustrated, I just want my clothes to fit again."

You know if you can't get the snacking under control,

you have no hope

in ever feeling truly good

in your skin again.

"Heather gives a great deal with this course, and I truly appreciate it,

it turned out to be enlightening in ways

I hadn't even considered" 

YOU! Are Not Alone. 


Gaining control over snacking feels hard because you don't understand it, but...what if you did?

Imagine 2 hours from now....with your mind blown!

"I wanted control over my snacking, that's what I got

and way more!"

"Why The F@#k Did I Just Eat That"

Gives you your power back over food! 


  • Learn why you snack in an easy, positive and supportive way.

  • Proven step by step process

  • Lose Weight! - Convert snacking habits you HATE, into ones that you enjoy.

  • Lifetime access to tools that also... last a lifetime.



"I love the videos, I can go back to them anytime I'm unsure"


Uncover why you snack, and come out with a strategy to manage it for the long term!

What can happen for you as a result of this program?

" I realized there was a combination of reasons for my snacking, it made me aware of things I hadn't even considered"

Snacking Is Like Shoulder Pain That Won't Go Away


Your shoulder pain is happening for a reason, but you don't know why.

What do you do when you have a pain you can't get rid of?

Well you could just suffer through and just live with it...but let's say it's really bad now and you can't sleep, you're in agony all the time, irritable and exhausted so you finally go see someone about it.

Generally 1 of 2 things will happen:


  1. You get medication to stop the pain - At this point that will likely be helpful, but that doesn’t solve the issue causing the pain in the first place.  

  2. Learn the nerdy details about your shoulder and neck alignment and what stretches and exercises will stop the pain.


You do the exercises and stretches and in fact, your pain goes away either for good, or at least for quite some time.  The beauty is, you know what to do next time.

So what if you could have the same approach to stop snacking?

You can.  In the very first chapter of "Why The F@#k Did I Just Eat That". 


In under 1 hour,

you will discover the root problem.

"Heather is clear, conscise and gives great examples"

Access from anywhere!

Work at your own pace and time

Both written and video content

Let's you revisit as often as you the want FOR LIFE!

Easy to get through, under 2 hours!

What's Included
You also get instant access to:

Food industry trickery - Think you need more willpower? 

The 5 Secret Strategies to getting fit and making it last

10 best snack ideas when you need something quick. (Including my popular Banana Caramel Muffins)

6 Incredible smoothie recipes designed specifically for weight loss.

The 95% Fail Proof Technique!

Why The F@#k Did I Just Eat That Curriculum

This course has 4 Chapters specifically designed to end bad snacking habits, introduce new, enjoyable and sustainable habits, so you can lose weight and keep it off.

"Using the techniques in the video really work,

they get me to a place I can be logical

and make a conscious decision, with a plan."


In the very first chapter, learn what's causing your snacking and what to do about in under an hour!

Here's What You Get:

Lifetime access to the course in your private members area


"You mean there's hope for me?"

Yes, here's the plan

Chapter 1

Do You Suffer From Snack - Guilt- Snack Syndrome? 

How to stop snacking and feeling guilty - 4 Step Process​

Wish You Could Do Something Other Than Snack?

Creating joyful, exciting and motivating alternatives to snacks

Chapter 2

"I eat it cause it's there"

How to stop mindless eating

Chapter 3

"I have no willpower"

Why You Can't Stop At One Bite - Food Industry Trickery

Chapter 4 - EXTRAS!

Don't Have Time To Meal Plan?

How to eat healthy, quick - "10 Quick Healthy Snacks" (including my favorite Banana Caramel Muffins)​

The Back-up Plan For When Your Meal Plan Falls Apart​

How to simplify your nutrition

A plan for when your nutrition sucks

6 Get Fit And Energized Shake/Smoothie Recipes

3 Energy Boosting Ingredients

Worried Your Results Won't Last?

5 of the simplest strategies to getting fit and making it last

​How To Accelerate Your Results



Today You Could Be Uncovering:

The real reason you go to food

SURPRISING connections food has to your past

How to stop being impulsive and make a thoughtful choice 

Enjoyable and exciting alternative to snacking

Simple, motivating ways to gain control your snacking

The hidden connection you have with certain foods

What your snack signals are really telling you

The secret to success!

"I thought it was going to be expensive

until I realized I spent more on shoes.

This was way more meaningful"


"I Still Don't Know"

If you're worried this isn't going to work


"In the beginning I wasn't sure it was going to answer many of my questions,

but in the end it actually made me aware of things I hadn't even considered."

"I was afraid of trying yet another thing and failing at the too. 

The examples are very relatable to me, the process works and actually gets me into a logical place where I can make a better choice with a plan".

If you're worried you won't stick to it

"I've made changes and then forgotten about them,

but following Heathers tips really help me stay mindful".

"This course has an accountability checklist, I liked that,

it gave me a process to follow and made me accountable to myself."

If you think learning by video isn't your thing,

or you'd quit before finishing

"I don't know why, but I just felt like I couldn't learn by video,

but Heather gives a tonne of examples so it was actually easy"

"My self-motivation was lacking and I knew it would be easy to just quit,

but I was able to stay focused for this course".

Your problem is more with wine

than it is food

"At first, I wasn't sure how this was going to work with my wine consumption, but it did, and I've been able to cut back to an amount I'm happy with"

What if you forget the system?

"I'm way more mindful now so snacking isn't really an issue anymore,

but when I do find I'm snacking too much

I just go back to the tools for a reset."

You fear not being able to snack again

"I used to just grab handfuls of chocolate and shove it in my mouth. 

After working through Why The F@#k Did I Just Eat That,

I don't always need or want it the chocolate anymore, but when I do, 

I'm choosy about it and it's actually a calming ritual that I truly enjoy".

If you're worried you don't have time

"I was worried that I wouldn't be able to commit the time to myself to complete it. 

It turned out to be an easy fit it."

It can be hard to trust something will work, which is why it's important to hear about other peoples experiences, from initial concerns to outcomes.  Read about our participants experiences here.


"I was already mad at myself and afraid to try something new that will just make me angrier when I inevitably fail at this too.


Through this course I realized I can find a better way to get the same experience I want from my food choices. 


The examples in the videos are relatable to me, they helped me get myself into a logical place when I can make a better choice with a plan, and having the snack ideas attached to the course is super helpful.


I would recommend this course, I think a lot of women I know eat mindlessly and would like to change that."


Lori Hudson  

"I knew I was eating too much chocolate and I was mad about it.  I knew if I kept going this way it was going to be a problem.  

I wanted control over a habit, an understanding of why am I doing this? and what I am going to next time?  This course is super helpful with the whole process.  Snacking is much less of an obstacle, the tools make my brain feel like I’ve already succeeded.  If I don’t use the entire process I fall back into the old habit.

I've lost weight and I feel really good at the size I am now".

Janet Wilson

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